Why do women bloggers use social media? Recreation and information motivations outweigh engagement motivations

نویسنده

  • Gina Masullo Chen
چکیده

Analyses of survey results from a random sample of women bloggers (N = 298) show three motivations drive women to use social media – information, engagement, and recreation. The recreation motivation outweighs the other two motivations in predicting frequency of social media use. However, when differences between Facebook, Twitter, and other social media were considered, results show women bloggers turn to social media in general for recreation, but to Facebook for engagement and to Twitter for information. Findings also show that psychological needs for affiliation and selfdisclosure are related to the engagement motivation, and self-disclosure is associated with the information motivation. The results are discussed in relation to need theory.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Popular American Political Bloggers Why Blog ? ( Then and Now ) : Exploring the Motivations for Blogging

Despite the impact that influential American political bloggers have had on public policies and the mainstream media agenda in recent years, very little research is currently available on the most widely read political bloggers. Through a survey of 66 top American political bloggers, the present study examines this elite group by analyzing their initial and current motivations for blogging as w...

متن کامل

Investigating Civic Engagement in Social Media

In the field of Information Systems, scholars have empirically investigated the use of social media as an IT artifact and its influences, offering various understandings of online human behaviour, particularly for business, psychology and sociology implications. Very often, research on social media usage can be classified into internal (e.g. entertainment and satisfaction) and external factors ...

متن کامل

New Media Society

Despite the impact that influential American political bloggers have had on public policies and the mainstream media agenda in recent years, very little research is currently available on the most widely read political bloggers. Through a survey of 66 top American political bloggers, the present study examines this elite group by analyzing their initial and current motivations for blogging as w...

متن کامل

What Motivates Youth Civic Involvement?

The topic of youth civic engagement is increasingly popular in social science research; however, the question of why some youth are civically involved while others are not is not well understood. This article addresses the following questions: What motivations and barriers do youth report for civic involvement? How do motivations and barriers differ across school contexts? A qualitative study u...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:
  • New Media & Society

دوره 17  شماره 

صفحات  -

تاریخ انتشار 2015